Pleasant Grove Strawberry Days

Strawberry Days is the longest continuing community celebration in Utah to date. The city hosts the annual festival, usually during the third week of June. A rodeo held in conjunction with this festival brings competitors and spectators from throughout the West. The festival includes parades, a carnival, pageants and other activities. Although no strawberries are currently grown commercially in the city, the festival takes its name from a time when strawberries were a major economic activity in the city. The first Strawberry Days celebration was held the second week of June, 1921. It was organized by the Wasatch Club, the forerunner of the Chamber of Commerce.