Our name comes from the brand we use on our cattle, +E. This brand is one of the oldest brands west of the Mississippi! The Jeremy Family, well known in Utah, was the first to own the brand, and they used it for over a century. David Hinckley began leasing the farm from Tom Jeremy in the 1960s when he leased both Jeremy’s land and his cows.
Dave passed away in May of 2014. We hope to continue his legacy and the legacy of those in our family who farmed before us. We are now fifth- and sixth-generation farmers in Utah, and we are thankful every day for our dad and grandpa, Dave, who carried on his family's legacy.